Privacy policy

LAST UPDATE: FEBRUARY 12TH, 2025

YOU CAN PRINT OUT THE FULL TEXT OF OUR CONFIDENTIALITY AND DATA PROTECTION POLICY FROM YOUR BROWSER BY PRESSING CTRL+P IN WINDOWS AND LINUX OR ⌘+P IN MAC OS.

THIS POLICY HAS BEEN UPDATED TO COMPLY WITH THE REQUIREMENTS OF THE GENERAL DATA PROTECTION REGULATIONS (GDPR), WHICH CAME INTO FORCE ON MAY 25, 2018.

  1. OVERVIEW 1.1 THE AIM OF THIS POLICY NAOMI IS COMMITTED TO RESPECTING YOUR PRIVACY AND PROTECTING YOUR PERSONAL DATA.

THIS CONFIDENTIALITY AND DATA PROTECTION POLICY (THE "CONFIDENTIALITY POLICY") IS DESIGNED TO INFORM YOU ABOUT OUR USE OF YOUR PERSONAL DATA THAT WE GATHER WHEN YOU ACCESS THE NAOMI WEBSITE HTTPS://NAOMI.NZ/ (THE "SITE"), WHEN YOU PURCHASE ANY GOODS AT NAOMI POINTS OF SALE, OR WHEN YOU CONTACT NAOMI (THE "SERVICES PROVIDED BY NAOMI").

IT WILL ENABLE YOU TO DETERMINE THE ORIGIN AND THE USE OF THE INFORMATION THAT WE GATHER, AS WELL AS YOUR RIGHTS AND OPTIONS UNDER THE APPLICABLE DATA PROTECTION RULES AND REGULATIONS.

THIS CONFIDENTIALITY POLICY IS THEREFORE IMPORTANT FOR YOU, AND WE ASK YOU TO READ IT CAREFULLY.

TO FIND OUT HOW NAOMI USES COOKIES ON ITS SITE, PLEASE SEE OUR COOKIES POLICY.

1.2 MODIFICATION OF THIS POLICY NAOMI MAY MODIFY THIS POLICY FROM TIME TO TIME DEPENDING ON THE LEGAL AND REGULATORY CONTEXT, AND TO KEEP YOU INFORMED ABOUT CHANGES IN OUR PERSONAL DATA PROCESSING PRACTICES.

NAOMI RECOMMENDS THAT YOU ALWAYS BECOME ACQUAINTED WITH THE LATEST VERSION OF THIS CONFIDENTIALITY POLICY WHENEVER YOU PLAN ON HAVING ANY DEALINGS WITH NAOMI, BY VISITING THIS SECTION OR BY CLICKING ON THE "CONFIDENTIALITY POLICY" LINK AT THE BOTTOM OF THE HOME PAGE OF THE SITE.

1.3 NAOMI’S ROLE AND RESPONSIBILITY UNLESS OTHERWISE SPECIFIED FOR CERTAIN SPECIFIC INSTANCES OF PROCESSING PERSONAL DATA, THE PROCESSING OF YOUR PERSONAL DATA DESCRIBED IN THIS POLICY SHALL BE PERFORMED BY NAOMI LIMITED, A COMPANY REGISTERED IN NEW ZEALAND WITH REGISTERED ADDRESS: 17 GEORGE STREET, NEWMARKET, AUCKLAND 1023, NEW ZEALAND ("NAOMI"), WHICH PUBLISHES THE HTTPS://NAOMI.NZ/ WEBSITE AND WHICH IS THUS THE "DATA CONTROLLER" UNDER THE DATA PROTECTION LAWS.

1.4 THE DATA PROTECTION OFFICER NAOMI HAS APPOINTED A DATA PROTECTION OFFICER WHO IS IN CHARGE OF ENSURING COMPLIANCE WITH THIS POLICY AND ENSURING ADHERENCE TO DATA PROTECTION RULES AND REGULATIONS. THE DATA PROTECTION OFFICER CAN BE CONTACTED FOR ANY QUESTION CONCERNING THIS POLICY IN ACCORDANCE WITH THE TERMS OF THE SECTION TITLED CONTACT US.

  1. KEY POINTS OF THIS CONFIDENTIALITY POLICY THE DATA THAT IS GATHERED NAOMI GATHERS YOUR PERSONAL DATA WHEN YOU USE THE SITE, INTERACT WITH NAOMI, OR MAKE PURCHASES IN-STORE.

IN ADDITION TO THE INFORMATION THAT YOU ACTIVELY PROVIDE (E.G., WHEN CREATING AN ACCOUNT, REGISTERING FOR THE NEWSLETTER), INFORMATION IS AUTOMATICALLY GATHERED OR GENERATED BY NAOMI’S SYSTEMS (E.G., DETERMINATION OF YOUR NAOMI PRODUCT REFERENCE NUMBERS).

HOW YOUR DATA IS USED THE DATA WE GATHER ENABLES US:

TO PERFORM THE SERVICES PROVIDED BY NAOMI AS REQUESTED.

TO UNDERSTAND YOUR PREFERENCES TO PROVIDE YOU WITH A PERSONALISED CUSTOMER EXPERIENCE.

TO SEND YOU INFORMATION ABOUT NAOMI’S PRODUCTS AND EVENTS THAT WE CONSIDER MOST LIKELY TO BE OF INTEREST TO YOU.

WHO RECEIVES YOUR PERSONAL DATA, AND TO WHOM IS IT TRANSFERRED YOUR PERSONAL DATA IS ONLY ACCESSIBLE TO AUTHORISED PERSONNEL WORKING FOR NAOMI STORES AND ENTITIES WITH WHICH YOU ARE IN CONTACT, AS WELL AS TO OUR CUSTOMER SERVICE TEAMS.

TRANSFERS ABROAD IN ORDER TO ENSURE THE SECURITY AND CONFIDENTIALITY OF YOUR PERSONAL DATA WHEN YOUR PERSONAL DATA IS TRANSFERRED TO NAOMI ENTITIES AND STORES LOCATED OUTSIDE NEW ZEALAND, WE HAVE IMPLEMENTED CONTRACTUAL GUARANTEES REQUIRED TO PROVIDE ADEQUATE PROTECTION OF THE DATA THAT IS TRANSFERRED.

HOW LONG IS YOUR DATA KEPT YOUR PERSONAL DATA WILL BE KEPT BY NAOMI FOR AS LONG AS YOU REMAIN A CLIENT AND UNTIL THE EXPIRY OF THE APPLICABLE WARRANTIES. IT WILL ONLY BE KEPT BEYOND THAT TIME WITH YOUR PERMISSION OR TO MEET OUR LEGAL OBLIGATIONS.

YOUR RIGHTS AND OPTIONS UNDER THE DATA PROTECTION LAWS AND REGULATIONS, YOU HAVE A RIGHT TO ACCESS, TO AMEND, TO REQUEST THE ERASURE AND TO EXERCISE OTHER RIGHTS OVER YOUR PERSONAL DATA.

CONTACTING NAOMI FOR ANY QUESTIONS OR CLAIMS REGARDING THIS CONFIDENTIALITY POLICY, YOU MAY CONTACT NAOMI:

 EMAIL: NAOMI@NAOMI.NZ

  1. OUR POLICY IN DETAIL HOW NAOMI USES YOUR PERSONAL DATA YOUR PERSONAL DATA IS ONLY GATHERED WHEN NAOMI HAS A LEGAL BASIS FOR DOING SO.

WE THEREFORE ONLY PROCESS YOUR PERSONAL DATA WHEN THIS IS NECESSARY:

TO DEAL WITH YOUR REQUESTS (E.G., TO SEND YOU INFORMATION ABOUT OUR OFFERS, NEWS, AND EVENTS).

TO PROVIDE YOU WITH SERVICES AND FULFIL THE ORDERS THAT YOU PLACE.

TO ENSURE THE SECURITY OF YOUR TRANSACTIONS ONLINE, TO PREVENT FRAUD, AND TO ENSURE PAYMENT SECURITY.

PAYMENT SECURITY 

AT NAOMI, A BUSINESS BASED IN NEW ZEALAND, WE PRIORITIZE THE SECURITY OF YOUR PAYMENT INFORMATION. TO ENSURE YOUR DATA IS PROTECTED, WE HAVE IMPLEMENTED THE FOLLOWING MEASURES:

  1. SECURE PAYMENT PROCESSING: WE UTILIZE EFTPOS NZ'S VERIFONE PAYMENT NETWORK, WHICH ADHERES TO STRINGENT SECURITY STANDARDS, ENSURING ALL TRANSACTIONS ARE PROCESSED SAFELY.

  2. DATA ENCRYPTION: ALL PAYMENT DATA TRANSMITTED THROUGH OUR SYSTEMS IS ENCRYPTED, SAFEGUARDING YOUR INFORMATION FROM UNAUTHORIZED ACCESS.

  3. PCI DSS COMPLIANCE: OUR PAYMENT SOLUTIONS COMPLY WITH THE PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS), REFLECTING OUR COMMITMENT TO MAINTAINING A SECURE PAYMENT ENVIRONMENT.

  4. REGULAR SECURITY AUDITS: WE CONDUCT ROUTINE SECURITY ASSESSMENTS AND UPDATES TO OUR SYSTEMS TO PROTECT AGAINST POTENTIAL THREATS AND VULNERABILITIES.

  5. EMPLOYEE TRAINING: OUR STAFF RECEIVES ONGOING TRAINING ON DATA SECURITY BEST PRACTICES TO ENSURE YOUR INFORMATION IS HANDLED WITH THE UTMOST CARE.

BY INTEGRATING EFTPOS NZ'S SECURE PAYMENT SOLUTIONS, WE STRIVE TO PROVIDE A SAFE AND RELIABLE PAYMENT EXPERIENCE FOR OUR CUSTOMERS.

THIS DOCUMENT OUTLINES NAOMI’S COMMITMENT TO PRIVACY, DATA PROTECTION, AND CUSTOMER RIGHTS. FOR ANY QUESTIONS REGARDING THIS POLICY OR YOUR PERSONAL DATA, PLEASE CONTACT US AT NAOMI@NAOMI.NZ.